If you haven't checked out Susan Barry's Top Floor Podcast, I encourage you to do so. She asks great questions! I truly found that talking with Susan about Hospitality Reputation Marketing and Guest Review success thought-provoking and fun, and I hope that you will too.
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https://longlivelodging.com/12-this-is-not-the-norm/#.Yc23GGDMK5c Transcript Available